Privacy policy

Privacy Policy

Effective Date: March 17, 2026

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from our store.

1. Information We Collect

When you visit the site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the site, and information about how you interact with the site.

When you make a purchase or attempt to make a purchase through the site, we collect certain information from you, including your name, billing address, shipping address, payment information, email address, and phone number.

2. How We Use Your Personal Information

We use the Order Information that we collect generally to fulfill any orders placed through the site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).

Additionally, we use this information to:

  • Communicate with you;

     

  • Screen our orders for potential risk or fraud; and

     

  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

     

3. Sharing Your Personal Information with Third Parties

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store.

Marketing and Advertising Tools: We specifically use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. This includes:

  • Facebook (Meta): We use the Facebook Pixel and Conversion API to track visitor activity, which helps us measure the effectiveness of our advertising and show you relevant ads on Facebook and Instagram.

  • TikTok: We use the TikTok Pixel to understand user behavior on our site and to deliver personalized advertisements to you on the TikTok platform.

4. Behavioral Advertising & Opt-Out

As described above, we use your Personal Information to provide you with targeted advertisements. You can opt out of targeted advertising by using the links below:

5. Your Rights

If you are a resident of certain territories (such as the EEA or regions with specific data protection laws like the GDPR or CCPA), you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

 

6. Data Retention

When you place an order through the site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

 

7. Changes

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

 

8. Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at elsaura.info@gmail.com or by mail using the details provided below:

House No 172 Street E8 Sector-E Ghazikot Township Mansehra